Monday, October 31, 2005

Talent over Hype

Talent over Hype

Methinks: There is a thin line of difference between Branding and Hype. Branding ought to be done not for 'cheating' or 'fooling' people but to simply COMMUNICATE CONSISTENTLY THE VALUES THAT THE COMPANY/BRAND STANDS FOR AND DO SO IN A CREATIVE MANNER...! PERIOD.

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